"Disney Channel’s competition was snowed under Friday (Jan. 17) as the cabler’s original movie "Cloud 9" ruled as the day’s most-watched cable program and helped provide strong sampling for new comedy "I Didn’t Do It."
Nielsen estimates that an average audience of roughly 5 million tuned in for the premiere of inspirational competitive snowboarding movie "Cloud 9," which became the No. 2 telecast on any network this season in kids 2-11 (2.6 million) and kids 6-11 (2.1 million) — behind only Disney Channel's "Good Luck Jessie: NYC Christmas" in late November.
"Cloud 9" was followed by the debut of comedy series "I Didn’t Do It," which averaged 3.9 million viewers, including 2.1 million kids 2-11 and 1.6 million tweens 9-14. The live-action skein stars Olivia Holt and Austin North as competitive siblings trying to get through their freshman year of high school.
After "I Didn’t Do It," at 10:10 p.m., a first-look at upcoming gameshow "Win, Lose or Draw" was sampled by 2.8 million viewers, including 1.5 kids 2-11 who stayed up late as well as 1.3 million tweens 9-14."
Source: Variety